Glass Animals - New video for 'Pork Soda'
- By VJ Zakk-E
- Mar 23, 2017
- 4 min read
Glass Animals today reveal the saturated and surreal new video for ‘Pork Soda’, the forth single to be taken from their critically acclaimed second album, ‘How To Be A Human Being’.
Dazzling and immersive while remaining outlandish and offbeat, ‘Pork Soda’ is yet another fascinating foray into Glass Animals’ strange world. The video, set in a slightly surreal house in American suburbia, tells a tale of insanity and, ultimately, love.
Lead singer ‘Dave Bayley’ says of the track: “As you may know, each song on this album is about a different character, and each character is visible on the album’s artwork. The lives of those characters are explored in more depth in the videos and accompanying websites. In this video we meet the song’s main character, Mr Jennings, and get a glimpse into his world of television, slingshots, dancing dogs, SPAM, and American daytime infomercials. There are subtle references to the other album characters and their videos too….from themes in the narrative, to the colours, to the the odd physical props and products seen….the Palmbrella (for instant tropification), Super Chicken (YUM), and the delicious Sprayonnaise (for both rapid and ultra-hygenic mayonnaise application). Those products are explained in even more detail on the accompanying website (www.porksoda.co.uk) where you can embrace your inner ‘Mr Jennings’ and kick back in front of the tele and watch some proper daytime junk. Hehe. I hope you all enjoy.” Glass Animals want their fans to go beyond the music, and have created interactive sites for all of the characters at the centre of the songs that have been released as singles. The latest of these, is the Pork Soda character which is being unveiled today.. You can see the site here www.porksoda.co.uk
Glass Animals recently played their biggest Australian shows to date while touring for Laneway Festival with sold out headline sideshows at The Enmore Theatre in Sydney and Melbourne's Town Hall. They continue to dominate the airwaves with Pork Soda currently the 14th most played song in the triple j hit list following a slick Like A Version of Gnarls Barkley's 'Crazy' and three chart entries into this years Hottest 100 with Season 2 Episode 3 #98, Life Itself #63 and Youth #38. Frontman Dave Bayley also appears on Flume's recent Skin Companion EP II with feature vocals on 'Fantastic'. Listen here.
[endif]The band continue to demonstrate why they were one of the true global breakthrough artists of 2016. ‘How To Be A Human Being’ was released at the end of August via Wolf Tone / Caroline Australia to rave album reviews, and Radio 1 and 6music A-listed single ‘Life Itself’ and a triple j feature album. They have now amassed well over 250 million Spotify streams and 2.6million monthly listeners, obliterating all expectations created by first album ‘Zaba’s’ word of mouth buzz.
Credit: Neil Krug
The band have also had a phenomenal live year in 2016, selling out their entire UK, EU, US and AUS tours. They had notable TV appearances in the UK on Later With Jools Holland, and in the US with the Late Late Show with James Corden, Jimmy Kimmel live and Late Night with Seth Meyers. They now embark on their sold out UK tour, including a massive sold out show at Brixton Academy which will be their biggest UK headline show to date. The band will also be playing a huge selection of international festivals over the summer, including Coachella, Latitude, Lollapalooza, Primavera, Bonnaroo and Reading and Leeds.
‘How To Be A Human Being’ tracklisting:
1. Life Itself
2. Youth
3. Season 2 Episode 3
4. Pork Soda
5. Mama’s Gun
6. Cane Shuga
7. Premade Sandwiches
8. The Other Side Of Paradise
9. Take A Slice
10. Poplar St
11. Agnes
Credit: Neil Krug
Praise for 'How To Be A Human Being' “The great thing about Glass Animals is that in the early days you were getting compared to some other bands [...] now you’ve got a sound that is defining what other bands are doing... You hear this record and all of a sudden it’s kind of like a Glass Animals sound, it’s coming to define itself more and more with this record.” - Richard Kingsmill, Triple J “The music this time is more muscular and grander in scale, and the lyrics more straightforward and expressive. What hasn’t changed, though, is the intoxicating air of mystery that has always marked their work. In fact, the closer you get to Bayley’s new songs the deeper their mystery becomes […] How To Be a Human Being is fantastic pop music made by a group of superbly gifted artists without any compromise. However, if you do choose to go deeper, there’s no telling how far down the rabbit hole you might get.” – David Faulkner, The Saturday Paper "What is so intriguing about this album. It is not a common sound or beat that ties the tunes together but rather a thematic cause that harks back to the album’s title. While Zaba was raw and animalistic, as though you were escaping into the wild and losing yourself, this album puts the focus back on humanity — instead making it feel as if you’re exploring that wild landscape and finding yourself. It is a dazzling musical guide on how to be a human being (or at least on how to get by as one)." - The Australian (★★★★) “An inventively produced, impishly executed triumph” The Guardian (★★★★) “A chest-pumping, hip-hop steered game changer” // “Pop perfection” DIY (★★★★) “Irresistible” // “A genuine big deal” NME (★★★★)
‘How To Be A Human Being out now Wolf Tone / Caroline Australia BUY/DOWNLOAD/STREAM: https://caroline.lnk.to/HowToBeAHumanBeing
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Enjoy!
VJ Zakk-E
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